Understanding information cascades in networks is a fundamental issue in numerous applications. Current researches often sample cascade information into several independent paths or subgraphs to learn a simple cascade representation. However, these approaches fail to exploit the hierarchical semantic associations between different modalities, limiting their predictive performance. In this work, we propose a novel Hierarchical Information Enhancement Network (HIENet) for cascade prediction. Our approach integrates fundamental cascade sequence, user social graphs, and sub-cascade graph into a unified framework. Specifically, HIENet utilizes DeepWalk to sample cascades information into a series of sequences. It then gathers path information between users to extract the social relationships of propagators. Additionally, we employ a time-stamped graph convolutional network to aggregate sub-cascade graph information effectively. Ultimately, we introduce a Multi-modal Cascade Transformer to powerfully fuse these clues, providing a comprehensive understanding of cascading process. Extensive experiments have demonstrated the effectiveness of the proposed method.

Existing approaches for information cascade prediction fall into three main categories: feature-driven methods, point process-based methods, and deep learning-based methods. Among them, deep learning-based methods, characterized by its superior learning and representation capabilities, mitigates the shortcomings inherent of the other methods. However, current deep learning methods still face several persistent challenges. In particular, accurate representation of user attributes remains problematic due to factors such as fake followers and complex network configurations. Previous algorithms that focus on the sequential order of user activations often neglect the rich insights offered by activation timing. Furthermore, these techniques often fail to holistically integrate temporal and structural aspects, thus missing the nuanced propagation trends inherent in information cascades.To address these issues, we propose the Cross-Domain Information Fusion Framework (CasCIFF), which is tailored for information cascade prediction. This framework exploits multi-hop neighborhood information to make user embeddings robust. When embedding cascades, the framework intentionally incorporates timestamps, endowing it with the ability to capture evolving patterns of information diffusion. In particular, the CasCIFF seamlessly integrates the tasks of user classification and cascade prediction into a consolidated framework, thereby allowing the extraction of common features that prove useful for all tasks, a strategy anchored in the principles of multi-task learning.

A critical research problem about information cascades, which is a central topic of social network analysis, is to predict the potential influence or the future growth of cascades. Recent developments of deep learning have provided promising alternatives, which no longer rely on heavy feature engineering efforts and instead learn the representation of cascade graphs in an end-to-end manner. In reality, however, the influence of a cascade not only depends on the cascade graph and the global network structure, but also largely relies on the content of the cascade and the preferences of users. In this work, we extend the deep learning approaches to cascade prediction by jointly modeling the content and the structure of cascades. We find that text information provides a valuable addition for the learning of cascade graphs, especially when some users (nodes) have rarely participated in the past cascades. To this end, a gating mechanism is introduced to dynamically fuse the structural and textual representations of nodes based on their respective properties. Attentions are employed to incorporate the text information associated with both cascade items and nodes. Empirical experiments demonstrate that incorporating text information brings a significant improvement to cascade prediction, and that the proposed model outperforms alternative ways to combine text and networks.

A critical research problem about information cascades, which is a central topic of social network analysis, is to predict the potential influence or the future growth of cascades. Recent developments of deep learning have provided promising alternatives, which no longer rely on heavy feature engineering efforts and instead learn the representation of cascade graphs in an end-to-end manner. In reality, however, the influence of a cascade not only depends on the cascade graph and the global network structure, but also largely relies on the content of the cascade and the preferences of users. In this work, we extend the deep learning approaches to cascade prediction by jointly modeling the content and the structure of cascades. We find that text information provides a valuable addition for the learning of cascade graphs, especially when some users (nodes) have rarely participated in the past cascades. To this end, a gating mechanism is introduced to dynamically fuse the structural and textual representations of nodes based on their respective properties. Attentions are employed to incorporate the text information associated with both cascade items and nodes. Empirical experiments demonstrate that incorporating text information brings a significant improvement to cascade prediction, and that the proposed model outperforms alternative ways to combine text and networks.